Retail measurement
LIFT Scorecard Calculator
Put media spend, incremental sales, contribution, and test guardrails on one scorecard.
Free tools
Give the work a practical starting point.
A contribution calculator and a printable test-planning worksheet for suppliers and the partners supporting them.
Open tool
Printable worksheet · Reviewed September 2026
One-page retail test plan & readout
Record the decision, design, evidence, uncertainty, and next action.
Using these resources
Adapt the tool to the decision.
Use the calculator to check arithmetic and the worksheet to organize a test. Neither establishes causal impact or retailer approval. For account-review and private-brand planning, the reviewed library provides practical methods and examples.
Explore the practitioner libraryFind maintained operating guidance at Retail Reason (opens in a new tab)