A few things worth knowing.

Suppliers with awarded Walmart or Sam’s Club business who need help executing. That can mean launch preparation, private brand handoffs, performance reporting, merchant updates, or establishing a useful weekly operating rhythm.

No. I work with established suppliers and advisory firms as well as growing companies. The important questions are what your business needs and whether my experience can help.

Yes. We agree on responsibilities and communication at the outset, around the people already supporting the business. I won’t take a partner’s clients; my role is to strengthen the work they do for them.

Scintilla Charter advisory, Retail Reason enablement, AI and private brand expertise, and custom or white-label product builds. Work can help a team interpret client performance, use new tools, or build a reusable capability for the firm.

Yes. We can scope a custom or white-label knowledge tool, reporting experience, workflow, or client product. Data access, branding, ownership, implementation, maintenance, and support are agreed for the engagement.

Fees depend on the scope and working relationship. We agree on responsibilities, deliverables, and commercial terms before work begins. There is no single package that fits every supplier, partner, or product build.

Yes. The work can span shopper and category questions, assortment, product and promotion investigations, the digital shopping journey, customer research, and audience planning. I bring analytical tools and retail judgment to the capabilities available to your team. We start with a focused decision brief or action plan, with evidence, limitations, and recommendations.

We can begin with a focused business question. Ongoing advisory supports investigations across Charter as your commercial priorities evolve, with a repeatable workflow for the team. Training can be included where it helps people use the tools and interpret their outputs.

I can help define the business question, shape the study and audience, and interpret the findings. Surveys, video feedback, and in-home product testing serve different purposes. We work with Walmart Research Services where needed; paid studies, enrichment, research services, and product-testing logistics are scoped separately.

We can assess relevant Insights Activation opportunities, review an audience definition, and prepare a handoff to your authorized Walmart Connect media team. Your media team owns campaign budgets, creative, launch, and management. Account access and any audience send are confirmed for the engagement.

They have complementary roles. Analytics is being built for repeatable account and portfolio work, including category comparisons, assortment context, and selected co-purchase observations. Charter advisory adds hands-on investigation, interpretation, research planning, and team workflows across the platform. That ongoing work can sit alongside Analytics as the product develops. Analytics remains in development.