Scintilla Charter advisory
Put Charter’s reports, research, and interactive tools to work. I help Walmart suppliers and their advisors turn the platform’s deeper capabilities into practical business decisions.
Expertise across Scintilla Charter
Understand customers. Evaluate products and promotions. Explore the digital shopping journey. Bring customer research into a decision. Charter’s value spans reports, models, and interactive workflows across the platform.
I help your team use those capabilities, including work inside Charter that goes beyond connected datasets and Retail Reason Analytics’s planned launch coverage. We start with a business question and follow the evidence across the relevant tools.
I combine my Sam’s Club and private-brand experience with maintained Scintilla guidance and specialized AI tools. I help frame the question, navigate the relevant workflows, check the interpretation, and turn findings into a recommendation your team can discuss.
We start with your priorities, current setup, and the access and data use agreed for the engagement.
The questions behind the tools
Work through shopper drivers, switching, loyalty, repeat purchase, basket relationships, and customer segments. Use Performance Center and the relevant Shopper Behavior reports to investigate the pattern.
What you can use
A clearer view of acquisition and retention, the patterns worth acting on, and the questions that need more evidence.
Use Assortment Deep Dive to examine product performance and, where your team has access, shopper need states, potential substitutes, and modeled assortment changes.
What you can use
A stronger assortment case: the role of each item, the tradeoffs to discuss, and the evidence behind a recommendation. Modeled outcomes remain estimates.
Connect new-product, promotion, price-and-mix, and Test & Control analysis to the question you need answered. Review the comparison design and modeled effects alongside observed performance.
What you can use
A product or event evaluation that separates observations, estimates, and open questions, and identifies what to change or test next.
Use Digital Landscapes to explore search, traffic, product consideration, conversion, digital baskets, and customer patterns. Connect the findings to availability and content evidence.
What you can use
A prioritized digital action plan for your content, account, operations, or media team, with the evidence behind each recommendation.
Shape a Customer Perception research brief around concepts, packaging, value, or product experience. Help define audiences and questions, interpret survey or video findings, and scope product testing with Walmart’s research team.
What you can use
A useful research plan or findings brief. Study costs, fieldwork, and any in-home testing are scoped separately with the research provider.
Use Insights Activation to assess opportunities and develop an audience around the business objective. Review the audience definition and prepare the authorized handoff to your Walmart Connect team.
What you can use
An audience and opportunity brief your media team can act on. Campaign setup, spend, and measurement remain with the separately authorized campaign team.
Make the platform useful to your team
Organize Boards, saved product filters, report definitions, and recurring work around your business. Use guided investigations and custom views thoughtfully, and resolve differences between reports before they reach the review meeting.
Build reusable analyses, review routines, and practical training around the tools your team has. This can sit alongside your existing analytics setup; many operational datasets are also available through feeds and APIs.
How we work together
01 · Establish the starting point
Identify the decision, category, products, and timing. Review your current Charter use and available capabilities, then agree on the first investigation and what a useful answer looks like.
02 · Work through the evidence
Work through the relevant reports, applications, or research process. Check populations, comparisons, and definitions so the interpretation fits the evidence. Review findings and tradeoffs together.
03 · Put the findings to use
Prepare a decision brief for your team or merchant discussion. Continue with specialist advisory across business reviews, product decisions, and research priorities, or build your team’s capability through the work itself.
An example of the work
The question and scope. The findings. The options and tradeoffs. A recommendation tied to the evidence, with limitations and next steps made clear. A research plan, digital action plan, or working Charter setup may be the better deliverable for your team.
The format should make the work useful: Excel for the detail, a visual brief for the discussion, or an interactive view to explore the findings. We shape it around the people who need to use it.
Read an illustrative decision briefFor brokers, advisors & agents
Add specialist Charter capability to your client work. We can investigate a commercial question, prepare a review, shape a research brief, or help your team use more of the platform. We agree on roles and communication. Your clients stay your clients.
Where recurring work calls for a custom report or tool under your brand, we can scope that build alongside the advisory work.
Explore the partner relationshipAdvisory and products
Advisory brings retail judgment to Charter’s native reports, research, models, and workflows. That includes deeper shopper, assortment, digital, and activation work beyond Analytics’s planned launch coverage. You can engage me for this work today.
Analytics is in development for account and portfolio work, including category comparisons, operational analysis, assortment context, and selected co-purchase observations. Deeper shopper, research, digital-funnel, and activation integrations remain planned extensions.
Intelligence provides maintained operating guidance in supported AI assistants today. Choose products and advisory around the work your team needs to do.
Understand the product optionsBefore we begin
Bring a decision or a part of Charter you are not getting enough from. That might be a product evaluation, digital conversion question, customer research need, assortment review, or the way your team uses reports. We review what is available and agree on a useful first piece of work.
Yes. I can add specialist Charter work alongside your team’s existing account and analytics work. We define responsibilities with the people already involved, and a partner’s clients remain their clients.
Feeds and APIs deliver selected datasets. Working with a research study, an assortment model, a digital-journey investigation, or an activation audience involves additional tools and decisions. This service helps your team use Charter’s native capabilities alongside connected analytics. We confirm the right route for the specific work rather than assume every report is available through a feed.
Access and project costs vary. Advanced assortment reports can require Category Advisor access or authorized shared reports. Customer research and in-home product testing can carry separate fees and timelines. Media activation needs the appropriate Walmart Connect access. We confirm those dependencies when scoping the engagement.
We confirm your team’s permissions, the approved access route, and permitted data use before analysis begins. Report and category visibility depend on your account. We agree on the tools and handling for the engagement, including any use of AI.
No. Startup Success Lab provides independent advisory services. Your Scintilla subscription and platform support remain with Walmart Data Ventures.
Start a conversation
Bring the decision, the opportunity, or the part of Charter your team wants to use better. We’ll find a useful starting point.
