Products by Startup Success Lab

Retail Reason. Built for the work itself.

Retail operating knowledge and business analytics, shaped around the questions suppliers and their advisors need to answer.

Retail Reason Intelligence · Available now

Bring retail knowledge into the work.

Maintained operating guidance, inside Claude or Codex. Ask a question, understand what applies, and see what to check next.

Use it for your business or in your work with clients. Every delivered answer includes a verification date, confidence class, and limits.

No advisory engagement required. Intelligence works from the context you provide; it does not access your retailer portals.

From the public answer libraryWalmart supplier

A question from the work

“Why did Walmart stop ordering your item?”

Start with the item’s status, listing, and store position.

  1. Item status

    Check the Supply Item Status Code.

  2. Listing

    Confirm the item is still listed, rather than not-in-list.

  3. Store position

    Compare valid stores with traited stores.

Summary of a published example. Your account records determine the diagnosis.

Read the complete answer at Retail Reason (opens in a new tab)

The product family

Operating guidance today. Business analytics next.

Available now

Retail Reason
Intelligence

Maintained retail operating guidance in your AI assistant. For Walmart and Sam’s Club suppliers, U.S. Walmart Marketplace sellers, and their advisors.

Ask the question. See the context, verification information, and limits. No connection to your retailer portals.

Explore Intelligence (opens in a new tab)
In development

Retail Reason
Analytics

Being built to help Walmart suppliers and advisors understand account and portfolio performance and prepare the next business review.

Designed around authorized Scintilla Charter data for Walmart first-party supplier businesses.

Email about Analytics

Advisory alongside the products

Put more of Charter to work, with Matt.

Scintilla Charter advisory brings analytical tools and retail judgment to the questions your team needs to work through. Investigate shopper and assortment decisions, examine the digital shopping journey, plan customer research, or shape an audience brief for your media team using the capabilities available to you.

Explore Scintilla Charter advisory

A complementary role.

Retail Reason Analytics is being built for repeatable account and portfolio work, including category comparisons, assortment context, and selected co-purchase observations. My Charter advisory adds hands-on investigation, interpretation, research planning, and repeatable team workflows across the platform. Intelligence provides standalone operating guidance. Products and ongoing advisory can work together as your business needs evolve.

Analytics · In development

Understand the business behind the numbers.

Retail Reason Analytics is being built for Walmart first-party supplier teams and the brokers, advisors, and agents supporting them, using authorized Scintilla Charter data.

The focus is account and portfolio performance: investigate changes, identify where attention is needed, and prepare a useful weekly review, quarterly business review, or line review.

Help shape what comes next.

Analytics is not yet available. If your team works through these questions today, I’d like to understand your reporting needs and the decisions behind them.

Email about Analytics

Product or partnership

Choose the support your work needs.

Use a product.

Explore Retail Reason’s current capabilities and plans for work your team can do directly.

Visit Retail Reason (opens in a new tab)

Work with Matt.

Get hands-on help with an execution challenge, analytical question, or ongoing business need.

Discuss advisory support

Build for your firm.

Create a custom or white-label product around your team’s methods and your clients’ needs.

Partner with SSL

Start a conversation

A product question or a business problem?

Tell me what your team needs to do. We can explore the product, advisory support, or a custom build that fits.