An illustrative decision brief.
A retail question, the evidence that changes the answer, and a recommendation with clear next actions. Built with fictional data to show how I approach the work.
Read the example briefResources
A useful next step, wherever you’re starting.
Explore the practitioner library, give a team conversation some structure, or find a maintained answer to a retail operating question.
The work in practice
See the thinking. Explore the experience.
A workspace under your firm’s brand.
Explore the same decision through an interactive view. This illustrative concept shows how your team’s methods could become a useful client experience.
Explore the workspace conceptStartup Success Lab
The practitioner perspective.
Retail Execution
Getting value from the full Scintilla Charter platform
Choose a business question, connect the relevant Charter applications, and turn the evidence into a decision your team can use.
Read articleRetail Execution
Turning a retail investigation into a merchant decision
Move from an interesting finding to a clear recommendation, with visible evidence, alternatives, ownership, and a practical next step.
Read articleAI & Automation
Using AI well in private-brand work
Use AI to compare versions, organize evidence, and prepare decisions while keeping product facts, approvals, and client boundaries clear.
Read articleRetail Reason
Maintained answers to specific operating questions.
Complete operating answers
Dated guidance for specific Walmart and Sam’s Club questions.
Read at Retail Reason (opens in a new tab)Supplier One and Retail Link
A maintained guide to which portal owns which work.
Read at Retail Reason (opens in a new tab)For brokers and agencies
Retail Reason’s current offering for client work.
Read at Retail Reason (opens in a new tab)Work directly with Matt
Put more of Scintilla Charter to work.
Work directly with Matt across Charter’s reporting, shopper, assortment, digital, research, and audience-planning tools. Start with the business question and choose the analysis or study that can help answer it.
The result might be a decision brief, an action plan, or a research plan, shaped around your access and available tools. Advisory complements Retail Reason’s operating guidance and planned Analytics capabilities.
Explore Scintilla Charter advisoryFree tools
A starting point for the work.
Retail measurement
LIFT Scorecard Calculator
Put media spend, incremental sales, contribution, and test guardrails on one scorecard.
Printable worksheet · Reviewed September 2026
One-page retail test plan & readout
Record the decision, design, evidence, uncertainty, and next action on one printable page.
Start a conversation
Put the ideas to work in your business.
Bring the retail challenge, the unfinished workflow, or the question your team needs to answer.