Working with Startup Success Lab

Retail strategy, execution, and intelligence.

Practical support for suppliers with awarded business and the brokers, advisors, and agents helping them succeed.

Find your starting point

The right support depends on the work.

01

Execute the supplier business you’ve won.

Get help with launch preparation, private brand handoffs, performance reporting, merchant communication, and ongoing account priorities.

Support for suppliers
02

Make your Scintilla Charter investment work harder.

Use more of Charter to inform shopper, category, assortment, product, and digital shopping decisions. I combine analytical tools with retail judgment to choose the investigation, interpret the evidence, and help your team act.

The work can include research and product-testing support or audience planning with your media team. Start with a focused decision brief or action plan, then build ongoing advisory around your priorities and the capabilities available to you.

Scintilla Charter advisory
03

Add capability behind your client relationships.

Enable your team with Retail Reason, bring in AI and private brand expertise, or build a custom product under your own brand. Your clients stay your clients.

Support for brokers, advisors & agents
04

Use Retail Reason in your own work.

Explore Intelligence, available now, and Analytics, in development for Walmart first-party supplier and advisor workflows using authorized Scintilla Charter data.

Explore the products

A project, a working relationship, or a product build.

Start with what needs to improve. We’ll define the scope, responsibilities, deliverables, and fees around the business need.

See how we work

Start a conversation

What would make the work easier to carry out?

Bring the execution challenge, team need, or product idea. We’ll start there.