The published series

Account Reviews & Execution

6 articles by Matt Drake. Read in order or start with the question in front of you.

Retail Execution · 4 min read

Start the account review with a one-page decision plan

Turn a merchant brief into clear questions, evidence needs, owners, and follow-through. A practical method for Walmart and Sam’s Club supplier teams.

Published December 12, 2025 · Reviewed September 7, 2026

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Retail Execution · 4 min read

Build the account review around decisions, not a fixed slide count

Use a flexible structure for performance, investigation, choices, and next steps. Keep recurring reports useful without overstating what the data proves.

Published December 15, 2025 · Reviewed September 7, 2026

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Retail Execution · 5 min read

Reconcile the numbers before they become an account recommendation

Define source, scope, grain, dates, and calculations for each review metric. Investigate disagreements rather than dismissing them with a blanket variance tolerance.

Published December 16, 2025 · Reviewed September 7, 2026

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Retail Execution · 7 min read

Map Your Buyer Calendar and Build a Reusable Answer Library

Prepare for recurring retailer questions with confirmed dates, defined account views, named owners and a useful refresh process.

Published December 17, 2025 · Reviewed September 7, 2026

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Retail Execution · 6 min read

After the Line Review: Build a Practical Follow-Through Plan

Turn merchant feedback into confirmed decisions, accountable actions, measured progress and an appropriate next review.

Published December 17, 2025 · Reviewed September 7, 2026

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Retail Execution · 9 min read

A Repeatable Process for Account Reviews and Follow-Through

Connect the merchant brief, account evidence, review calendar and action plan without rebuilding the process for every meeting.

Published December 17, 2025 · Reviewed September 7, 2026

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